LOGIN

Prev Chatime CommuniTEA

global brand style guide

changing the way the world drinks tea

Please use the login details provided to you by head office. If you haven't received any get in touch with head office to set up your access.



Lost password?

NEXT strategy

  • strategy
  • what is a brand?
  • north star
  • tagline
  • values
  • our strengths
  • not your average tea
  • who is our customer?
  • personality
  • tone and messaging
  • logo
  • transition to our new logo
  • our logo
  • color and reversed
  • clear space
  • minimum size
  • usage
  • repetition
  • logo with tagline
  • partner brands
  • downloads
  • tagline
  • CUPS OF JOY
  • variations
  • colour
  • usage
  • placement
  • colour
  • brand colours
  • our hero colour
  • colour palette
  • using our colours
  • gradients
  • downloads
  • typography
  • best face forward
  • core brand typeface
  • hierarchy
  • fallback
  • campaign typefaces
  • how to choose campaign typefaces
  • usage
  • alignment
  • colour
  • downloads
  • PR & Digital Marketing
  • playbook
  • product name and price
  • product description
  • product name size
  • product name usage
  • single price lockup
  • double price lockup
  • triple price lockup
  • price lockup usage
  • downloads
  • tone and voice
  • communicating with our audience
  • talking about ourselves
  • chatime (one word)
  • language to show our personality
  • we're more than vanilla
  • packaging materials
  • PP cup
  • paper cup
  • seals
  • takeaway bag
  • cup holder
  • photography
  • photographic attributes
  • TOP product items template
  • product photo library
  • product photos
  • splash images
  • toppings
  • Marketing materials for new product
  • Hero product
  • 2025 Q1
  • 2024 Q2
  • 2024 Q1
  • 2023 Q4
  • 2023 Q3
  • 2023 Q2
  • 2023 Q1
  • 2022 Q1
  • 2022 Q2
  • 2022 Q3
  • 2022 Q4
  • applications
  • menu
  • Chatime Catering
  • posters
  • wall graphics
  • holidays
  • videos
  • Store Design guideline
  • 2024 store design guideline
  • Signage
  • Tea lab
  • Tea lab video
  • Graphic materials
  • badges
  • adding in fun
  • scaling
  • minimum size
  • colour
  • choose relevant badges
  • do's and don'ts
  • downloads
  • uniform
  • uniform
  • tea baby
  • tea baby
  • say hello
  • poses
  • holding things
  • usage
  • when you need a friend
  • using tea baby's friends
  • downloads
  • campaign
  • Chatime Champions
  • my first Chatime
  • COVID-19 campaign
  • Chatime Global Conference
  • 2024
  • 2023
  • 2022
  • 2021
  • 2020
  • 2019
  • 2018
  • Chatime CommuniTEA
  • logo
  • colour
  • 2023 campaign
  • 2022 campaign
  • 2021 campaign
  • 2020 campaign


Need help?

Have a question that's not answered in this brand guide or need some help?

GET IN TOUCH

© Chatime. All rights reserved.    Terms of use.