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  • strategy
  • what is a brand?
  • north star
  • tagline
  • values
  • our strengths
  • not your average tea
  • who is our customer?
  • personality
  • tone and messaging
  • logo
  • transition to our new logo
  • our logo
  • color and reversed
  • clear space
  • minimum size
  • usage
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  • partner brands
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  • CUPS OF JOY
  • variations
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  • our hero colour
  • colour palette
  • using our colours
  • gradients
  • downloads
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  • hierarchy
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  • how to choose campaign typefaces
  • usage
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  • product name and price
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  • price lockup usage
  • downloads
  • tone and voice
  • communicating with our audience
  • talking about ourselves
  • chatime (one word)
  • language to show our personality
  • we're more than vanilla
  • packaging materials
  • PP cup
  • paper cup
  • seals
  • takeaway bag
  • cup holder
  • photography
  • photographic attributes
  • TOP product items template
  • product photo library
  • product photos
  • splash images
  • toppings
  • Marketing materials for new product
  • Hero product
  • 2025 Q1
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  • applications
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  • videos
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  • Tea lab
  • Tea lab video
  • Graphic materials
  • badges
  • adding in fun
  • scaling
  • minimum size
  • colour
  • choose relevant badges
  • do's and don'ts
  • downloads
  • uniform
  • uniform
  • tea baby
  • tea baby
  • say hello
  • poses
  • holding things
  • usage
  • when you need a friend
  • using tea baby's friends
  • downloads
  • campaign
  • Chatime Champions
  • My First Chatime
  • COVID-19 campaign
  • Chatime Global Conference
  • 2024
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  • Chatime CommuniTEA
  • logo
  • colour
  • 2023 campaign
  • 2022 campaign
  • 2021 campaign
  • 2020 campaign


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