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global brand style guide

changing the way the world drinks tea

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  • strategy
  • what is a brand?
  • north star
  • positioning
  • values
  • our strengths
  • not your average tea
  • who is our customer?
  • personality
  • tone and messaging
  • logo
  • transition to our new logo
  • our logo
  • color and reversed
  • clear space
  • minimum size
  • usage
  • placement
  • repetition
  • logo with positioning
  • partner brands
  • downloads
  • positioning
  • shaking tea up
  • colour
  • clear space
  • minimum size
  • other versions
  • usage
  • placement
  • hierarchy
  • repetition
  • downloads
  • colour
  • brand colours
  • our hero colour
  • colour palette
  • using our colours
  • gradients
  • downloads
  • typography
  • best face forward
  • core brand typeface
  • hierarchy
  • fallback
  • campaign typefaces
  • how to choose campaign typefaces
  • usage
  • alignment
  • colour
  • downloads
  • product name and price
  • product description
  • product name size
  • product name usage
  • single price lockup
  • double price lockup
  • triple price lockup
  • price lockup usage
  • downloads
  • tone and voice
  • communicating with our audience
  • talking about ourselves
  • chatime (one word)
  • language to show our personality
  • we're more than vanilla
  • packaging materials
  • cup
  • seals
  • plastic bags
  • plastic cover for straw
  • photography
  • photographic attributes
  • photo overlay / gradient
  • product photo library
  • product photos
  • splash images
  • toppings
  • downloads
  • Marketing materials for new product
  • Hero product
  • Classic Tweaks
  • 2023 Q4
  • 2023 Q3
  • 2023 Q2
  • 2023 Q1
  • 2022 Q1
  • 2022 Q2
  • 2022 Q3
  • 2022 Q4
  • 2021 Q1
  • 2021 Q2
  • applications
  • using our brand
  • menu
  • Chatime Catering
  • posters
  • Social media guidance
  • wall graphics
  • holidays
  • videos
  • Store Design guideline
  • 2021 store design guideline
  • sign logo placement
  • downloads
  • Tea lab
  • Tea lab video
  • Graphic materials
  • badges
  • adding in fun
  • scaling
  • minimum size
  • colour
  • choose relevant badges
  • do's and don'ts
  • downloads
  • uniform
  • uniform
  • tea baby
  • tea baby
  • say hello
  • poses
  • holding things
  • usage
  • when you need a friend
  • using tea baby's friends
  • downloads
  • campaign
  • Chatime Champions
  • My First Chatime
  • COVID-19 campaign
  • Chatime Global Conference
  • 2022
  • 2021
  • 2020
  • 2019
  • 2018
  • Chatime CommuniTEA
  • logo
  • colour
  • 2023 campaign
  • 2022 campaign
  • 2021 campaign
  • 2020 campaign
  • downloads
  • logo
  • positioning
  • colour
  • typography
  • product name and price
  • photography
  • applications
  • badges
  • tea baby
  • videos
  • Additional


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